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IFT Report: Simple Ingredient Statements are a Trend

We’ve just returned from the IFT show where the food science and technology industry, including several Boomm clients, gathered to exchange ideas and launch new products. One interesting piece of research has caught our attention. According to a presentation from Mintel titled “Simple ingredient statements: clear language for confused consumers,” the effectiveness of [...]

Declare Independence! (from a crummy web site)

The upcoming 4th of July weekend has us thinking about the aspects of marketing that most challenge our clients. Too often, we hear that they feel captive to a website they really don’t like. Struggling to come up with a strategy and budget and to set priorities that will put changes in motion, [...]

Hemorrhaging brand value – What will it cost BP?

A new study out this week calculates just how much it will cost BP to get out of deep water — in terms of public opinion. Measuring media value by converting sentiment and exposure, based on online mentions, to an equivalent advertising dollar value, estimates show that BP will have to spend a [...]

Using QR Codes to drive customer engagement.

B2B Marketers know that it’s key to engage customers whenever, wherever opportunity strikes. We’re looking at ways to use technology to help the process. For example, in the trade show environment QR Codes (square, two-dimensional bar codes) can be used to allow attendees, equipped with their smart-phones, to scan and launch a specialized [...]

Foodservice operators’ top concerns benchmarked in new survey.

This month, Nation’s Restaurant News shared their benchmark study, Insights into the Decision-Making Process at Today’s Chains, with Boomm. The research is valuable in that it gives us insight into operators’ top concerns and how suppliers can address their needs. Click here to download now.

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