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Blog

Roundtable event: The State of B-to-B Search

We’re back from the BMA breakfast roundtable where our friends at Google gave a great overview of the State of B-to-B Search.  A lot of good information was presented; here are some highlights:

Large and small-business owners use search and social media more than you might expect.  64% of C-level executives conduct six or more searches [...]

Can social media boost your brand in the b to b marketplace?

Everyone seems to be discussing the importance of using social media to connect with customers these days. But, marketers are taking a hard look at whether or not social media is a tool that even applies to the B to B marketplace. Boomm is working with clients in a number of industries to develop social [...]

BoommVox

Addams Family Fun
So, when is it a good thing to have a creepy, kooky and altogether ooky holiday event? When the latest Boomm bash is held at the Oriental Theatre to enjoy a pre-Broadway performance of The Addams Family, of course. Boomm staffers, clients and friends enjoyed an evening with Nathan Lane and Bebe Neuwirth [...]