B2B Marketers know that it’s key to engage customers whenever, wherever opportunity strikes. We’re looking at ways to use technology to help the process. For example, in the trade show environment QR Codes (square, two-dimensional bar codes) can be used to allow attendees, equipped with their smart-phones, to scan and launch a specialized web page, coupon offer, order process or interaction.
Here’s an interesting article that describes how attendees at South by Southwest used QR Codes to interact with brands, events, booths and exhibitors.