Everyone seems to be discussing the importance of using social media to connect with customers these days. But, marketers are taking a hard look at whether or not social media is a tool that even applies to the B to B marketplace. Boomm is working with clients in a number of industries to develop social media strategy, and in our next several posts, we’d like to share some industry trends and examples that show how social media works for B to B brands.
The first question: How much is enough?
This year, marketers are designating specific budgets to support social media initiatives.
Here are the latest numbers.
Social Media’s Share of the Online Budget
