This week, we joined our friends at Women’s Foodservice Forum for an interesting discussion regarding diversity hiring and promotions in the workplace. The speaker reinforced the concept that a company’s “tone at the top” does more to promote critical missions throughout the organization than any other tactic in play. In other words, up and down the …
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As an agency partnered with B2B marketers, Boomm is constantly working to deliver successful campaigns to our clients. We’re focused on identifying the right metrics and measuring the right outcomes to ensure success and to that end, we’re using a customizable dashboard that allows us to track engagements — from clicks and traffic to inquiries …
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In foodservice marketing, the National Restaurant Association show is the premiere event where thousands of buyers, vendors and the press descend on one of the busiest trade show floors in the business. It’s one of Boomm’s favorite annual events and it’s got us thinking of ways that our clients can evolve their trade show presence, …
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Marketers across the board are seeing the value of inbound marketing as a way of generating quality sales leads. Are you on board? If so, great! If not, what’s preventing you?
If you’re stymied by the thought of generating good, quality content that your customers will want you’re not alone. According to #B2BChat, a …
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Marketers know that finding the most relevant terms is key when it comes to search engine optimization and keyword advertising. For B2B marketers, it’s especially important to identify keywords that are highly resonant and effectively attract customers. Here are a few ideas that will help you zero in on the best terms.
Think like an outsider …
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You’ve heard of Pinterest. It’s the social media tool that people use to “pin” interesting items to a virtual bulletin board, sharing them with friends and followers. It’s quickly gaining popularity and despite the fact that Pinterest is still invite-only, this month they surpassed Twitter as a generator of referral traffic.
With all that momentum …
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Encourage employees to maintain current profiles and let your talent shine.
Many corporate websites today give readers a chance to “meet the team” through profile pages that blend professional background with snippets of personal information and photos. What’s the business value and how far should you take the trend?
Including profile pages on your site is your …
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In the B2B marketplace, reaching top decision makers is often critical to making the sale, but breaking through with your message can be difficult. New research from the Financial Times and Doremus indicates that top-ranking executives in the Americas, Europe and Asia are consuming media 24/7 to stay informed and that they are using multiple …
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Have you been wondering when you’re going to get your marketing budget back? Analysts are beginning to say that a number of sectors, including manufacturing, technology and the food industry, are all on the rebound. That’s great news — but doesn’t necessarily translate into loosening marketing budgets. Marketers whose budgets were disrupted at the onset …
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B2B marketers who are looking for new ways to engage customers are exploring gamification — which is the technique of adding game dynamics into business activities to drive new behaviors and outcomes. It’s easy to spot examples in the consumer world and now, more examples are arising in the B2B realm. Check out this read more…
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