B2B marketers who are looking for new ways to engage customers are exploring gamification — which is the technique of adding game dynamics into business activities to drive new behaviors and outcomes. It’s easy to spot examples in the consumer world and now, more examples are arising in the B2B realm. Check out this read more…
Kelpac Medical, Magnetrol and OSI Group select leading B2B shop.
La Grange, IL — Boomm Marketing & Communications, a full-service marketing, advertising and public relations firm focused on business-to-business communications, announced new account work with three companies who are leading manufacturers in the industries they serve.
Kelpac Medical, a newly formed division of PPC Industries, manufactures medical-grade …
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Many B2B marketers are asking themselves if print advertising still has a place in their marketing mix alongside new digital channels. The industry says “yes.”
Recent findings show that print ads are still a significant part of marketing plans.
Boomm distributes spoof publication in print and online
La Grange, IL – As thousands of restaurant industry members took to the crowded floor of Chicago’s McCormick Place for the 2011 National Restaurant Show this week, exhibitors have been treated to a lighter take on the event, courtesy The FAUX Daily. Produced by Boomm …
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Boomm staff members pitched in to help out at the BEDS Plus Prom this Saturday. The event was hosted by BEDS Plus, which provides the homeless of west suburban Cook County with safe sleeping accommodations, hot homemade meals, professional case management and job services. The BEDS Plus Prom is the largest fund-raising event for …
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LaGrange, Ill — Lisa Ryan, president of Boomm Marketing and Communications in LaGrange, Illinois, has earned Accreditation in Public Relations (APR), which certifies an advanced mastery of public relations. APR is the voluntary certification program for public relations professionals that was established to acknowledge individuals who lead their field and …
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